Worcester MA SEO Company
Web Image Designs is a Worcester MA SEO company and we earned top honors from the Worcester Business Journal by helping our Search Engine Optimization (SEO) clients achieve success with organic SEO and Google Ads.
SEO is the process to get a website to rank high in search engines results for a specific search term, or closely related search terms, without using paid advertising. This often is referred to as organic SEO.
Google Ads is paid advertisements, pay-per-click, that show up in Google’s search engines and/or Google’s network and other affiliated websites. Learn more about Google Ads.
Why is SEO important?
When someone is looking for something, they enter a description in Google, or another search engine, and get pages of results. Most people will click on results shown on page 1. Therefore, if your business is not listed on page 1, you are unlikely to get an opportunity to win business from someone who is actively looking for what you have to offer; a ready-buyer.
In 2018 we were named one of the top Marketing & Ad Agencies by Worcester Business Journal.
"I couldn’t believe how quickly we saw results after taking Judy’s SEO advice. She did a key word analysis and then worked with us to update the content on some key pages. Our rankings improved in almost all of the search categories we tested."
~ Cecil Dorman, VP, Business Dev AVFX, Inc.
"No one before Judy ever fixed / discovered the real problem with my site and since then we have scaled up Google's ladder. …No one ever noticed or took the time to discover my achilles heel! But Judy did, and because of it – we are getting all kinds of leads!!!! Thank you Thank you Thank you!"
~ Mark Kilduff, President of Remote Quality Bookkeeping
How To Do SEO?
Many of our clients come to us and they have no idea how SEO is done or how to begin to optimize their website for search engines. We explain that Google, and other search engines, want to return search results that do the best job possible to satisfy the intent of the person’s search query. If Google returns results that are of poor quality, then the searcher will no longer use their search engine. Therefore, to ensure that they are returning the best possible search results, Google’s search bots crawl the internet reading website pages and ranking those pages. There are many factors that the search bots take into consideration when ranking web pages.
Here are 8 things that the search bots consider and you should address to help your website rank well organically in search engine results:
Unique, Quality Content
Text, images and video should provide rich information about the searcher’s subject and strive to fully answer their questions. The content should have properly structured heading that make it clear what the content is about.
The meta page title and page description should describe what the main points of the page are, be the proper length,and be constructed to entice clicks on your indexed page.
Image Alt tags
The alt tag tells Google what the image is about and further helps enrich your content. The image alt tags are also used by readers for the blind.
Fast Loading Website
No one, including Google, likes a slow website. If your website loads slowly it will not rank well. Factors that affect website loading speed include, but are not limited to: hosting, image optimization, caching, and coding. Check to see how fast your website is loading.
Mobile Friendly Website
A mobile friendly website is a website that display correctly on mobile devices such as tablets and phones. Google ranks mobile friendly website higher than website that are not mobile friendly. Check to see if your website is mobile friendly.
If you have an SSL certificate installed on your server and it is properly applied to your website you are using the HTTPS protocol for your website (ex. https://example.com) The browsers are evolving in how they will show this in the url line, but currently if you are not using HTTPS the website is showing up as Not Secure. You need to check to make sure that all pages in your website are using HTTPS. Google ranks HTTPS web-pages higher than web-pages that are using HTTP.
Your web-page url should be under 60 characters long while making it clear what the page is about. This is a good place to use main keywords.
Internal linking structure includes linking to additional content within your website to offer more information about a particular subject. Human visitors can follow these links to learn more about your expertise on a subject. Google’s search bots follow the links and it helps them discover more pages on your website.
External follow links from quality websites to your website are considered votes of confidence for the quality and value of your website’s content. It also helps Google discover your website’s content.
Our SEO Process
We begin by developing an understanding of your business and SEO goals. We then tailored a SEO plan to your specific needs. However, with most clients our first step is a digital marketing assessment of their website to get a SEO baseline. Next, we conduct a ranking review for a target list of search term phases and compare your ranking to competitors. This gives us a baseline for measuring the effectiveness of our SEO strategy.
From these assessments we develop a comprehensive SEO plan to correct any issues and to improve your organic SEO ranking for search terms that are important to your business.
We managed Google Ads (previously called Google AdWords) campaigns for large and small budget clients. Google Ads can be employed to help boost your visibility. Based on your goals and budget we can develop and manage Google Ads search campaigns to bulk-up your presence in search results for important search terms or only create campaigns for search terms where you are not ranking well organically.
Google Display campaigns are ideal for boosting your brand identity, remarketing to people who have previously visited your website and geofencing marketing.
Regardless of your size or budget we take the time to thoroughly explain Google Ads to you and manage the campaigns to ensure that they are meeting your goals.
SEO Reporting & Training
We track the activity on your website to provide a full understanding of how organic, social media and Google Ads visitors are interacting with your website and the status of your keyword ranking over time. This data-driven approach is used to refine your organic SEO and Google Ads campaigns so you are paying only for productive keywords and campaigns.
Training our clients through-out the SEO process is important to us. We will walk your through the important steps of SEO, how to use Google Analytics and Google Search Console to understand the activity on your website and to understand how Google sees your website. We will help you to understand our data-driven SEO approach and truly understand each of our recommendations.
Search engine optimization algorithms and your competition are continuously evolving so it is important to develop a plan for regular review and adjustments to your SEO strategy. Our training will help empower you, but with our SEO plans we will be there to help guide you along the way.
Are You Ready To Begin Driving Quality Leads To Your Website?