Good Search Engine Optimization (SEO) is no accident; it takes knowledge and the right process. We have the SEO knowledge and processes, and we are ready to help you improve your website’s SEO ranking.
Our SEO Consulting Process
We recommend beginning any SEO plan by focusing on organic search engine optimization (SEO). Organic SEO is the process of creating unique quality content, meta page titles and descriptions, alt tags on all images, and optimized page urls. Search engines use this information to determine what each web page is about and where to index it in their search results. Websites with good organic SEO rank higher for search terms that are important to your business.
Pay Per Click SEO such as Google AdWords can be employed to help boost your SEO rankings. We managed Google AdWords campaigns for large and small budget clients. Regardless of your budget, we develop Google AdWords campaigns that maximize your ROI. We demonstrate your ROI with detail Google AdWords reporting. Using Google Analytics we track the Google AdWords activity on your website so you can see the pages visited and the time they spent on your website.
To identify keyword search terms to use in your organic SEO and Google AdWords we begin by learning about you, your business, your existing website, your competitors, and your goals.
We then perform keyword research to help you select the best keywords used by those who are searching for what you have to offer.
Website mapping is the process of assigning a given keyword or phrase to a website page. Judy Vedder, President of Web Image Designs, is certified in the use of Yoast SEO, a powerful WordPress SEO plug-in. Yoast SEO assists in website page optimization, meta tag set-up and over-all WordPress SEO optimization.
If Google AdWords is being used we will develop optimized landing pages with effective calls-to-action to maximize your ROI.
During the SEO process we will walk your through the important steps of SEO. How to use Google Analytics to understand the activity on your website and Google Search Console to understand how Google sees your website.
Search engine optimizations algorithmes and your competition are continuously evolving so it is important to develop a plan for regular review and adjustments to your SEO strategy. Our training will help empower you, but with our SEO plans we will be there to help guide you along the way.