Category Archive

Often when I meet with a new client to determine the specs for their website, the client will request a “links” page.  This is fine – if you wish to link off your site to related information that may be …

On-page Search Engine Optimization is the modification of the pages on your web site to include your chosen keywords.  The keywords should appear frequently in your copy but not so often that it stops making sense to your readers.  Don’t …

You’ve hit the point where you can’t stand your old web site and you are ready for a web site redesign.  You can’t wait to dump the old site so that you can show off your new state-of-the-art website with …

I just finished reading the new book by Brian Halligan and Dharmesh Shah entitled, Inbound Marketing: Get Found Using Google, Social Media, and Blogs. Halligan and Shah are the founders of Hubspot.  If you are a Hubspot client, this book …

Choosing the right keywords is no easy task.  You may think you know what your ideal customer is typing into Google to find your company, but how do you know for sure?  Even the slightest variation – such as making …