Category Archive

In our previous two posts, we covered what Google Analytics is and how you can use it to increase traffic to your web site. This time, we’re going to look at how it can measure the performance of your marketing …

In our last post, we looked at why Google Analytics can be a useful tool to help monitor your web traffic. Now we’re going to examine how to use the analytics reports generated each month to increase traffic to your …

You’ve put a lot of time, effort, and money into getting your website just the way you want it. You’ve begun telling your customers about your new site and are now including your URL in your email signature and on …

Business owners tend to put the bulk of their online marketing time and budget into their website – and rightfully so, as all other online marketing platforms should ultimately drive traffic back to the website. Imagine their surprise when they …

WordPress offers a lot of flexibility when it comes to organizing your blog posts.  You create blog categories and tags on the fly as you write each article.  Other than having to put every article into a category (and it …

I’ve been working in the computer industry for over 20 years and the one thing that hasn’t changed is the use of acronyms.  I remember being a young engineer, discussing a project with my team and thinking how amazing it …

How does your site measure up? How well your web site performs in organic search results depends upon a lot of factors.  Organic search results are the non-paid listings in Google and other search engines.  Your Search Engine Optimization strategy must …

Your website copy needs to be focused on your potential client’s needs.  NOT on who you are and what you do.  This requires a subtle shift in your thought process as you write your web page content.  As you think …