A few weeks ago I posted this question on LinkedIn for discussion, “Is Facebook for Business?” The business benefits from LinkedIn are obvious and I can see the merits of Twitter, but it’s more difficult to see how Facebook falls …
Getting to 100% – Completing Your LinkedIn Profile
Most people get started on LinkedIn when a friend or colleague sends an email requesting that you “join my professional network on LinkedIn.” You need to sign up first and a very basic profile is created. So you join their …
Social Media is like Wine Tasting
I just returned from my annual vacation to the North Fork of Long Island. The North Fork (NOFO) is the perfect family vacation spot and somewhat of a hidden gem. There is something for everyone – from beaches and boating …
Twitter: Good or Bad for Business
Surveys on using Twitter for business always seem to have very mixed results – ranging from business owners who swear by it, to those who think it has some potential, to those who think it’s a complete waste of time. …
Rules for Successful Email Marketing Strategy
Email Marketing is a great way to promote your products or services to your customers. It’s an excellent way to let your customers know about new products or services, sales promotions or upcoming events. A newsletter can also be used …