To Blog or Not to Blog: that has been the question for some time now. Like most people, I have used every excuse in the book:
- I don’t have time to blog
- I don’t know what to blog about
- I’m not interesting enough
- Who would read my blog?
- The dog ate my blog
I’m sure there are many people out there who feel the same way.
So why the change or heart? Well, I’ve finally realized that…
BLOGGING IS GOOD FOR BUSINESS!
Blogging is good for business on so many levels. Writing a blog about your industry can help to establish you as an industry expert, which in turn can lead to more business.
Blogging is a great way to get feedback from your customers. It allows them to start a conversation with you by leaving comments on your blog. Make sure you reply to their comments, engage them in a dialog and find out as much as you can from them! This is a unique opportunity for you to get to know your customers better.
Blogging is also key to improving your search engine rank. Adding new content on a regular basis keeps your website fresh. Updated content keeps potential customers, as well as the search engine robots, coming back for more! And the more website content you have indexed in Google the better, because it increases your chances to rank higher for a wider set of keywords.
So stop making excuses! Remember, “Content is King,” and blogging is one of the best ways to reach the “Royal Ranks.”
Please add a comment below and let us know why you like to blog and how it has helped your business.