Most people get started on LinkedIn when a friend or colleague sends an email requesting that you “join my professional network on LinkedIn.” You need to sign up first and a very basic profile is created. So you join their …
What color is your website?
Color is an important design component of your website. The colors you choose for your website and logo design can inspire different emotions from your audience and set the mood for your website. The same color can have different …
Social Media is like Wine Tasting
I just returned from my annual vacation to the North Fork of Long Island. The North Fork (NOFO) is the perfect family vacation spot and somewhat of a hidden gem. There is something for everyone – from beaches and boating …
Web Design: Stock Photography Monopoly
“A photo is worth a thousand words.” My original intention was to write a blog post on photography options for your website, but during my research I came to a surprising conclusion – high end stock photography has been monopolized …
Twitter: Good or Bad for Business
Surveys on using Twitter for business always seem to have very mixed results – ranging from business owners who swear by it, to those who think it has some potential, to those who think it’s a complete waste of time. …
Which hosting features are important for your website?
If you’ve read Part I, you know that cost, reliability and customer service should all be taken into consideration when Choosing the Right Website Hosting Company. Once you’ve found a few companies that fit the bill and you start to …
Choosing the Right Website Hosting Company
Choosing the right website hosting company can be a difficult decision. The sheer number of hosting companies out there is overwhelming. And trying to compare the different packages can be like comparing apples to oranges if you don’t know what …
Rules for Successful Email Marketing Strategy
Email Marketing is a great way to promote your products or services to your customers. It’s an excellent way to let your customers know about new products or services, sales promotions or upcoming events. A newsletter can also be used …
Choosing the Right Keywords for SEO
Choosing the right keywords is no easy task. You may think you know what your ideal customer is typing into Google to find your company, but how do you know for sure? Even the slightest variation – such as making …
Blogging for Business
To Blog or Not to Blog: that has been the question for some time now. Like most people, I have used every excuse in the book: I don’t have time to blog I don’t know what to blog about I’m …