You may have noticed a 2 month gap between this post and the last one. Wish I could say I was on an extended vacation, but I wasn’t. And I haven’t given up on blogging either. The reason I stopped …
Website Copy: Stay Focused & Well Organized
Your website copy needs to be focused on your potential client’s needs. NOT on who you are and what you do. This requires a subtle shift in your thought process as you write your web page content. As you think …
Social Media: Following for the sake of Following?
Facebook Friends. Twitter Followers. LinkedIn Connections. Everyone is following everyone else. Sometimes I wonder if this is this just a numbers game. He who gets the most followers wins? My kids are on Facebook now, so I had to set …
A Beautiful Web Site Design Usually Starts with a Great Logo
People often underestimate the power of a great logo. Think of the Nike Swoosh. That logo has so much power & recognition that Nike often leaves its name off of its products. The swoosh says it all & we all …
Adding a Blog to Your Web Site
As more and more people learn about the power of business blogging and how blog articles can help improve your rank in the search engines, a common request that I am getting these days is to add a blog to …
Adding Features to Your CMS
One of the wonderful things about a Content Management System is the ability to easily expand your web site with new pages and new features. Once your web site is built on a CMS, the options are practically endless – …
Too Busy for Social Media?
How do you keep up with blogging and social media when business is busy? This has been a big challenge for me. Unlike most years when business slows down around the holidays, this year business is booming. On top of …
Make Every Monday Cyber Monday with Social Media
We all love a bargain. OK. I admit it. The first thing I did when I got to work this morning was to go online to see if there were any amazing Cyber Monday sales online. I really didn’t find …
Web Site SEO Part II: Inbound Link Strategy
Often when I meet with a new client to determine the specs for their website, the client will request a “links” page. This is fine – if you wish to link off your site to related information that may be …
Web Site SEO Part I: I’ve chosen my keywords, now what?
On-page Search Engine Optimization is the modification of the pages on your web site to include your chosen keywords. The keywords should appear frequently in your copy but not so often that it stops making sense to your readers. Don’t …