Hashtags (#, also known as the pound or symbol sign) have long been one of Twitter’s most popular features. They help with building exposure and add a tracking mechanism for trending topics and products. With Google +, Pinterest, LinkedIn, and …
How to Build Up Your Facebook Fan Numbers
When it comes to online marketing, many business owners are influenced by the mistaken notion that “if you build it, they will come”. Sadly, the real world of marketing doesn’t operate like Kevin Costner’s Field of Dreams. Setting up and …
How to Handle Negative Online Reviews
We’ve talked before about the importance of using local search sites (such as Yelp, Manta, and Google Places) to help your search engine rankings. These sites also allow prospects to read what satisfied customers have to say about you, encouraging …
Pinterest for Business
What’s so “Pinteresting” about today’s fastest-growing social networking phenomenon? Is it mostly for brides planning their weddings, or recipe hunters looking for creative dinner ideas? Or is there value in it for businesses, too? Pins and Boards Before we answer …
How to Use Google + Circles
When Google + came on the scene in June 2011, it was the internet giant’s attempt to “compete” with Facebook. To date, Google + has not been able to attract the sheer numbers that have joined Facebook (1.15 billion at …
Using Google Analytics to Measure Marketing Campaign Effectiveness
In our previous two posts, we covered what Google Analytics is and how you can use it to increase traffic to your web site. This time, we’re going to look at how it can measure the performance of your marketing …
How Google Analytics Can Help Improve Your Web Traffic
In our last post, we looked at why Google Analytics can be a useful tool to help monitor your web traffic. Now we’re going to examine how to use the analytics reports generated each month to increase traffic to your …
Why Google Analytics Is a Useful Tool
You’ve put a lot of time, effort, and money into getting your website just the way you want it. You’ve begun telling your customers about your new site and are now including your URL in your email signature and on …
Five Reasons Why You Need a Mobile Web Site
If you’ve never done so, try this exercise. Pick up your smart phone and navigate to your web site. Scroll through the pages. Attempt clicking on the links. Are you surprised that it’s difficult to do either effectively? If so, …
Using Newsletters Strategically and Relationally
The rise of Internet marketing has created a new way of interacting with customers and prospects. In the past, marketing campaigns typically consisted of placing (often pricey!) ads in newspapers / magazines, or sending out mailers. Most of the time …